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eCommerce Marketing Automation Tactics To Help Boost Your Business in 2022

By 25/02/2022March 9th, 2022No Comments

If you aren’t utilising marketing automation in your business, you’re quickly falling behind your competitors…

Automation can save you time and money, which allows you to put the majority of your focus on the things that actually matter in your eCommerce business. Studies from Ian Campbell of Nucleus Research showed that, on average, they got a $6.66 return on their investment for every dollar spent on marketing automation.

That’s a 6x plus return! 

Another study from Invespcro found that 80% of marketing automation users saw an increase in the number of leads and 77% of them had an increase in conversions. According to Ian Campbell of Nucleus Research, It’s also been proven that marketing automation has on average dropped cost down by 85%. Because of that, this has allowed them to maximize their total profit margins! 

And what makes marketing automation so cool? It can be applied to almost every part of your business.

The 5 biggest ones are:

  • Email marketing
  • Analytics 
  • CRM 
  • Landing Pages 
  • And Mobile Marketing 

I’ll go over each one and show you how automating them can benefit your eCommerce business when used effectively. 

Email Marketing Automation  

When you automate your emails, you can send time or action-triggered emails to subscribers with relevant information – without doing the work yourself. You stay connected to your customers. It’s great for lead nurturing or to drive sales from potential and existing customers.

With all the personalisation, and let’s be honest, customers dig it; you also make the most of your existing resourcing, improve customer retention rates and make your business scalable. All the while collecting
valuable insight into the wants and needs of your target audience.

Analytics Automation 

By automating your analytics, you can better see the success of your campaigns because it will automatically take data gathered from leads and display notable trends for you. 

Knowing these insights and how to act on them effectively ensures that you get the most out of your marketing campaigns.

CRM Automation 

Automating your CRM can be repetitive but necessary. It saves you so much time from doing manual tasks in customer relationship management and streamlines your customer service processes which makes your customers happier.

Landing Page Automation  

When you automate your landing pages, you set up the page so when a visitor completes your landing page form, their information is automatically sent to your CRM, and/or your email automation. 

Landing page automation can save you valuable time by getting rid of manual tasks like contact and data entry, and sending individual emails.

Mobile Marketing Automation  

Automating your mobile marketing makes it easier to manage your multifunctional campaigns across multiple channels automatically.

With marketing automation, you can target customers with automated messages across email, web, social, and text to increase profits. But setting up automation for your business can be very tedious and confusing if you don’t know how to do it correctly…

Zoologic Can Help You Completely Automate Your Business 

This is why it’s common to reach out for help from eCommerce experts. Experts like ZOOLOGIC!

We can help completely set up and optimise a successful and profitable automation marketing strategy in your eCommerce store. We offer a full suite of digital marketing services for eCommerce businesses of all sizes – from multinationals right down to scaleups. Our strategic auditing and performance processes identify risks & opportunities to ensure that you have the maximum chance of success possible.

Want to work with eCommerce marketing experts who have proven systems to optimise, automate, and dramatically scale your store?

Then ZOOLOGIC might be able to help, reach out today for a chat. 

Your eCommerce Marketing Mavericks